Profile

A Witty Story

{ It was a dark and stormy night…no, wait…it was a lovely spring afternoon and actually quite warm for Ann Arbor. Melinda Witty had just received her degree from The University of Michigan and was heading off to make her mark in advertising as a copywriter at a small firm in the Detroit area. Well actually, she began as the assistant to the creative director...but it turned out to be a great training ground.

Let’s fast forward a few years. During that time she took advantage of the versatility needed in small firms and eagerly learned the ropes in media, account service, creative support, and yes, even her first love, copywriting. Soon after that she found herself in a new city and decided it was time to pursue her plan to gather clients of her own. And it worked.

{ Today she is a business communications professional, copywriter and project manager with more than 25 years of experience in advertising, public relations, video production and all types of creative, marketing and communications services. She has supported the communications and marketing needs of corporate, small business, industrial, consumer, academic and non-profit clients.

And through the years, besides managing her own clients, she also has had the opportunity to serve as Director of Marketing for a nationally recognized architectural firm; Co-Creative Director/Video Producer/Writer for an industrial-focused marketing firm; and Senior Producer/Manager/Writer for a business-focused video production company.

{ In 2010 Melinda incorporated her on-going freelance business into Witty Beyond Words, LLC.

WITTY REVIEWS

“Melinda has been such an asset to the Clemson Alumni Association. Bringing acute attention to detail and a splash of creativity to every project, we count her as an extension of our team.”

Michele Cauley
Director of Marketing & Communications
Clemson Alumni Association

“To stand out in our business (creative, marketing, video production), we have to have a creative edge. And with Melinda as our writer, we do. No matter the industry or topic, she consistently delivers clever and unique scripts that are fun to produce and delight our clients. Witty Beyond Words ...the name fits!”

Thomas Cabaniss, President
Zebra Dazzle, LLC